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Lilly Software Partners with SynchrologicTM to Deliver CRM Data to Remote Users

31 March 2003, Hampton, NH and Atlanta, GA (USA) - Lilly Software Associates announces that it has partnered with Synchrologic to offer its VISUAL CRMTM users the advantages of the Synchrologic Data Sync. Data Sync is part of Synchrologic's Mobile Suite, comprehensive mobile and wireless infrastructure software that allows companies to synchronize data between their enterprise applications and their mobile devices. It operates as the backbone for Lilly's Remote Sync tool, enabling sales and service users to work remotely offline and later connect to send information and download the latest leads, e-mail, orders, quotes, account history, product data, and inventory levels.

Lilly Software offers its Remote Sync tool as an option within VISUAL CRM, its successful customer management application. Current users are finding that they can transfer data quickly because Remote Sync updates only the fields they've changed or added since the previous synchronization, not the entire database. Users also comment that the application is extremely reliable and note that it compresses files so that they are easier to transmit, which is particularly important for sales associates that travel in countries where they cannot get high-speed Internet connections. Based on several successful implementations, Lilly Software is proud to partner with Synchrologic and offer its users another powerful tool for delivering the highest level of customer service.

"Synchrologic is the industry leader in enterprise-level remote solutions," says Jeff Holway, CRM Program Director, Lilly Software Associates. "It is the proven choice of CRM industry leaders and its solutions offer unmatched flexibility and power to connect remote field associates to central records. Access to current sales and service data is critically important to business and we wanted our sales and service personnel, as well as our VISUAL users, to be able to take advantage of this. With the ability to configure accurate quotations in front of customers, review existing service history and notes, and then, as needed, enter additional information while on a plane for their next appointment, field associates can work efficiently while delivering a high level of customer satisfaction."

Synchrologic has a reputation for developing products that increase mobile worker productivity and decrease the overall cost of owning mobile devices. Lilly Software particularly liked the advanced features of Data Sync that streamline communication sessions and provide efficient data transfers, such as offline application of database updates, efficient file formats, and field-level synchronization.

"Lilly Software has established a leadership position in the CRM market by focusing on partnerships that bring immediate value to their customers," says John Dancu, president and chief operating officer of Synchrologic. "The ultimate goal for CRM solutions is to provide sales and service representatives with the mission critical information used to drive sales. Lilly's VISUAL CRM accomplishes this goal by embedding our robust data synchronization solution, giving users the tools they need to provide exemplary customer service to help increase sales."

Remote Sync is available now from Lilly Software Associates.

About Lilly Software Associates

Lilly Software Associates, Inc. (LSA) provides a complete line of enterprise and supply chain management solutions for manufacturers and distributors. With its easy-to-use graphical nature, the VISUAL suite of products helps companies capture accurate, real-time data about their business processes using Enterprise Resource Planning (ERP), Advanced Planning and Scheduling (APS), Manufacturing Execution System (MES), Quality Management, Customer Relationship Management (CRM), and Warehouse Management System (WMS) capabilities.

Most VISUAL applications run on Windows NT®, UNIX®, LINUX, VMS, ®Novell® or OS400 using SQLBase®, Microsoft SQLServer®, ORACLE® or DB2®/400 relational databases, and are certified for both iSeries and Netfinity servers.

Lilly Software has received many industry awards for its products, service, and financial growth. Last year, Lilly Software was voted one of the 2002 Top 10 Best of Breed solutions for manufacturing by readers of Consumer Goods Technology, included in MSI's Top 100 for its seventh year, listed again in Software Magazine's Top 500, ranked in the Top 100 Application Vendors in Supply Chain e-Business, and selected as a Top 100 Logistics Information Technology Provider by Inbound Logistics.

About Synchrologic

Synchrologic's mobile infrastructure solutions create competitive advantage by increasing mobile worker productivity and decreasing total cost of ownership of mobile devices. The company's product line mobilizes enterprise email and applications, automates the delivery of documents and Web sites, delivers relevant travel information for mobile professionals, and provides mobile systems management tools -- for laptops, handhelds, and smart phones. Key customers and partners include 3M, Accenture, Casio, Citicorp, Domino's, Hertz, J.D. Edwards, Nintendo, Microsoft, NEC, and Pfizer. The company is privately held with headquarters in Atlanta, Georgia, and European offices in London and Milan. For more information, please visit

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Copyright © 2003 Synchrologic, Inc. Synchrologic and Email Accelerator are trademarks of Synchrologic, Inc. Product names mentioned herein may be trademarks and/or registered trademarks of their respective companies.

Jennifer Doyon
Lilly Software Associates
[email protected]

Claire Grevas
[email protected]

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