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FOR IMMEDIATE RELEASE

Synchrologic Appoints Timothy J. Mullane as Vice President of Marketing

Veteran of Strategic and Worldwide Marketing and Communications Joins Data Synchronization Software Developer

ATLANTA -- Jan. 17, 2001 -- Synchrologic, the leading provider of enterprise mobile and wireless infrastructure software, today announced the appointment of Tim Mullane as vice president of marketing. Mullane will be responsible for all aspects of Synchrologic's marketing and communications, primarily focusing upon the creation and execution of strategies that will further increase Synchrologic's market position and brand and drive revenue growth.

Mullane brings a wealth of experience to Synchrologic. In his most recent role as senior vice president of marketing and alliances at Talus Solutions, a software solution company, Mullane was responsible for all aspects of marketing, communications and alliances, including re-launching and re-positioning the brand, media and analyst relations, and product marketing.

"Tim Mullane is the ideal individual to create, manage and direct Synchrologic's marketing plans," said John Dancu, president and chief operating officer of Synchrologic. "His experience in the international marketplace, combined with his creative implementation tactics and ability to consistently contribute to company growth, make him an invaluable addition to our team as we continue developing mobile and wireless infrastructure solutions for the enterprise."

Prior to his tenure with Talus Solutions, Mullane held positions at Gemini Consulting and DialAmerica. During his 12 years at Gemini Consulting, he held several high-level positions, including director of both North American and European marketing and chief marketing officer. Through the creation of market penetration strategies, performance indicators and the first Pan-European marketing strategy, Mullane consistently contributed to growth in sales and revenues while at Gemini. At DialAmerica, Mullane acted as brand manager and was successful in reducing personnel turnover, improving sales per hour and increasing collections resulting in increased profitability.

Mullane holds a BS in Business Administration with a major in Marketing from American International College.

About Synchrologic

Synchrologic, the leading provider of enterprise mobile and wireless infrastructure software, offers products and services that enable management of mobile devices and pervasive access to mission critical data. Synchrologic is unique in offering a single integrated solution with comprehensive support for Palm PoweredTM and Pocket PC handhelds, and laptop and desktop PCs.

The company's infrastructure solution includes all the tools necessary to support mobile initiatives - including Notes and Exchange sync, systems management, software distribution, basic and advanced data sync, file distribution, intranet publishing, and content aggregation. Synchrologic's unparalleled server technology reflects over five years of experience with customers including Cisco, Hertz, Citicorp, 3M, Nintendo, Kimberly-Clark, and over 150 others. The company is privately held and is headquartered in Atlanta.

For more information, contact the company at 888-345-SYNC or 770-754-5600, , or visit http://www.synchrologic.com. The company makes its technologies available as a free synchronization and content personalization service at www.ReadySyncGo.com.

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Copyright © 2001 Synchrologic, Inc. Synchrologic and ReadySyncGo! are trademarks of Synchrologic, Inc. All other trademarks are the property of their respective owners.

Contact:
Kristina Osterling
A&R Partners for Synchrologic
[email protected]
212.618.1871